Case study
Fashion apparel and accessories brand
Sales up 249% and net profit up 205% year over year, with spend scaled 4x.
The setup
A fashion apparel and accessories brand in aggressive growth mode: media investment scaling 4x, and with it the classic risk that top-line growth quietly outruns profitability.
What we ran
The growth push, instrumented properly. New customer CPA and new customer ROAS were tracked as spend scaled, so rising CAC was a known, managed tradeoff rather than a surprise. Blended sales and margin reporting gave ownership continuous visibility into true profitability, not just the revenue chart.
The result
Total sales up 249% and net profit up 205% year over year. Growth that showed up on the bottom line, not just the dashboard.
Why it matters
A 4x spend scale-up usually ends one of two ways: with a bigger business, or with a bigger burn rate. The difference is whether anyone is watching new customer economics while it happens.
Related service: Fractional CMO. Source: platform reporting export on file. Figures are year to date at the time of capture.
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