Executive marketing partners for ecommerce brands
We don’t just bring a CMO.
We bring the whole team.
Fractional CMO leadership plus full paid media execution for ecommerce brands spending $50K+ a month on ads. No bloated retainers. No fluff.
Trusted by ecommerce teams scaling past $50K a month
$9.27M
Sales grown for a single athletic apparel brand in six months
Triple Whale · H1 2026
3.36x
Blended ROAS held while spend rose 42% year over year
Triple Whale · H1 2026
+249%
Peak year over year sales growth, with net profit up 205%
Triple Whale · 2026 YTD
$50K+
Monthly paid media spend, typical engagement
Engagement minimum
One team. Four levers.
Every engagement runs on the same operating system: leadership, execution, creative and measurement under one roof.
Fractional CMO
Senior growth leadership embedded in your business, without the full-time hire.
Paid Media
Paid social and paid search run end to end, structured around contribution margin, not vanity ROAS.
Performance Creative
A weekly testing cadence that finds winning ads before budgets scale.
Tracking & Attribution
Data infrastructure that connects every dollar of spend to acquisition.
How an engagement runs
01 · Audit
A free 30 minute growth audit. Actionable takeaways whether or not we work together.
02 · Rebuild
Tracking, campaign structure and the creative pipeline rebuilt in the first 30 days.
03 · Scale
Daily reporting, weekly testing, monthly strategy. You see everything we see.
Results, not references
+35.7%
Sales grown to $9.27M with blended ROAS held at 3.36x through a deliberate scale window. Athletic apparel.
+249%
Sales year over year with spend scaled 4x and net profit up 205%. Fashion apparel and accessories.
Built against the agency model
Most agencies sell retainers. We sell outcomes.
- The work happens in the layer above your ad account: offer, margins, tracking, creative pipeline. That is what makes the ads work.
- No retainer required to start. We earn the next month, every month.
- Senior operators only. No account manager relay race.
- A daily reporting snapshot. You never wonder what we did this week.
Credentials
Recognized where operators actually gather.
- Meta Business Partner.
- Presented Meet Moby 2 on Triple Whale’s Customer Education Series. Watch the session.
- Panel speaker at The Whalies.
Questions founders ask us
What does a fractional CMO cost compared to a full-time hire?
A full-time ecommerce CMO in the US runs around $374,000 a year in base salary at the median before equity. A fractional CMO gives you the same strategic layer for a fraction of that, scoped to what your stage actually needs. Exact scope is set after your audit.
Is Plaid Testing related to Plaid, the fintech?
No. Plaid Testing is an executive marketing partner for ecommerce brands. We are not affiliated with Plaid Inc., the financial data company. Same plaid, different business.
What spend level do you work with?
Our engagements fit brands investing $50K or more a month in paid media. Below that, the audit will still tell you what to fix first.
How fast do you rebuild tracking and attribution?
The rebuild starts in week one and typically lands inside the first 30 days, so every decision after that runs on numbers you trust.
Do you replace our existing agency or team?
Not necessarily. We run the strategic layer and can either operate paid media directly or direct your existing team against a clearer plan.
Get your free 30 minute growth audit
Actionable takeaways, guaranteed. No retainer required to start.