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INDUSTRIES

Industries we run

We run paid media, creative testing and tracking under a fractional CMO for ecommerce brands at $50K or more a month in ad spend. Most of that work is apparel, where our results are verified in Triple Whale. Supplements are our second vertical. We also run paid media for medical spas, with the sale moved from the cart to the consultation.

Plaid Testing industries: fashion and apparel, supplements, medical spas

Fashion and apparel

Returns, variant feeds, seasonal drops and creative that fatigues in weeks. Three apparel brands, three verified results: sales to $9.27M in H1 2026, net margin from 32.8 to 48.3 percent while spend rose 419 percent, and new-customer CPA from $86 to $67. How we run apparel brands.

Supplements

Meta’s 2026 health and wellness enforcement took purchase optimisation away from classified domains. Supplement growth now depends on server-side tracking, compliant creative and bidding to subscription lifetime value instead of first-order ROAS. How we run supplement brands.

Medical spas

Local demand, high patient lifetime value and a sale that happens in the practice. We connect bookings and calls to the ad accounts and report cost per treated patient by treatment and location. How we run med spa paid media.

Not on this list yet

We work with beauty, home and subscription ecommerce brands too, on the same operating system. If your category is not here, the free 30 minute growth audit is the fastest way to find out whether we are the right fit.

$9.27M

Sales to $9.27M in H1 2026, up 35.7 percent. Athletic apparel.

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48.3%

Net margin from 32.8 to 48.3 percent while spend rose 419 percent. Fashion apparel.

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$67

New-customer CPA from $86 to $67. Womens fashion.

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