Case study
Athletic apparel brand
Sales up 35.7% to $9.27M, with blended ROAS held at 3.36x through a deliberate scale window.
The setup
An athletic apparel brand with a working growth engine and a decision to make: protect efficiency, or buy top-line growth while the window was open. Leadership chose growth, with one condition: the numbers had to stay honest at every step.
What we ran
A scaled paid media program, with investment up 42% year over year through the testing window. Measurement ran on blended ROAS rather than platform-reported ROAS, so leadership always saw true incrementality instead of each channel grading its own homework. The scale-over-efficiency tradeoff was made explicitly, reviewed continuously, and never allowed to become an accident.
The result
Total sales up 35.7% year to date, reaching $9.27M, with blended ROAS managed at 3.36x across a six month period of elevated spend.
Why it matters
Scaling is easy. Scaling while everyone in the room understands exactly what each dollar is doing is the actual work.
Related service: Paid Media. Source: platform reporting export on file. Figures are year to date at the time of capture.
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