Case study
Womens fashion brand
Sales up 99% and net profit up 136%, with efficiency improving at the same time.
The setup
A womens fashion brand where the goal was the hardest version of growth: scale the business and improve efficiency in the same period, rather than trading one for the other.
What we ran
Acquisition measured on new customer ROAS, up 58%, to separate genuine new customer performance from repeat purchase noise. Media managed against MER and new customer CPA rather than platform metrics alone.
The result
Total sales up 99% with efficiency improving alongside: ROAS up 7.3%, new customer CPA down 21%, MER down 6.7%. Net profit more than doubled, up 136%, and net margin improved 119%. Margin remains thin at roughly 3%, and the next phase of work is unit economics; that is stated openly because credible case studies include the unfinished part.
Why it matters
“We grew and got more efficient” is the rarest sentence in paid media. It only happens when new customer economics are isolated and managed directly.
Related service: Tracking & Attribution. Source: platform reporting export on file. Figures are year to date at the time of capture.
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