Insights
Practical writing on ecommerce growth: fractional CMO leadership, paid media, creative testing and measurement.
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How to Hire a Fractional CMO: Questions and Terms
Questions to ask before you sign, the contract clauses that decide whether a fractional CMO engagement works, and the warning signs worth acting on.
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BFCM Creative Testing: What to Test in October
What to test in October so November is not a gamble: which creative variables to isolate, how to read the result, and when to freeze before Cyber Week.
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What Does a Fractional CMO Actually Do? Scope and 90 Days
What a fractional CMO owns, what stays with the brand, what a week looks like, and what should exist at day 30, day 60 and day 90 of…
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Meta Ads for Black Friday: Structure and Budget Pacing
How to structure Meta ads for Black Friday, how to pace budget across the window, and what really happens to CPMs and ROAS before the sale opens.
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BFCM 2026 Paid Media Calendar for Ecommerce Brands
A week by week BFCM 2026 paid media calendar for ecommerce brands, from early October to mid December, with what changes in the account and why.
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AI Runs the Ads Now. Who Runs the AI?
AI advertising tools optimize brilliantly toward whatever objective and data you give them, which is exactly why the human job moved above the ad account.
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When to Hire a Fractional CMO: 7 Signals Your Ecommerce Brand Is Ready
Seven concrete signals that an ecommerce brand is ready for a fractional CMO, what causes each one, the first fix for each, and when not to hire at…
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Fractional CMO vs Full Time CMO: Which Does Your Ecommerce Brand Need?
A spend based stage test for deciding between a fractional CMO, a full time CMO, or neither, with the honest case for each and the cost math behind…
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How Much Does a Fractional CMO Cost in 2026?
Fractional CMO rates run $4,000 to $20,000 per month in 2026, and this guide shows the pricing models, the full-time comparison and the break-even math on your own…
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What Is a Fractional CMO? An Ecommerce Founder’s Guide
A guide to the fractional CMO role for ecommerce founders: what it covers, how it differs from an agency or a full time hire, and when it makes…