The best med spa marketing company depends on what you are buying. Website and SEO bundles suit single-location practices; specialists like Growth99, DoctorLogic and Influx Marketing cover most of the aesthetic market; and multi-location groups spending heavily on Meta and Google need an operator who ties ad spend to booked consultations. Below, ten companies compared on services, pricing and fit.
Disclosure: Plaid Testing is one of the ten. We have placed ourselves where we fit, said where we do not, and taken every other agency’s details from public sources linked below.
How we chose and compared these companies
The shortlist starts from agencies that appear repeatedly in med spa searches and industry roundups, including Thrive’s 2026 list of med spa marketing companies, then adds two that publish pricing or a clear paid media model. We compared them on five things a practice owner actually has to live with:
- What they sell. Websites and SEO, paid media, or a full bundle. These are different jobs.
- Paid media depth. Whether Facebook, Instagram and Google ads are a listed core service or an add-on.
- Pricing transparency. Whether a price is published at all.
- Focus. Aesthetic-only specialists versus generalists with a med spa page.
- Fit. Single location, growing practice or multi-location group.
The stakes are real. The American Med Spa Association counted 10,488 US med spas in 2023, 18% of which opened that year, and AmSpa now sizes the industry at over $17 billion. More practices chasing the same local patients means the agency you hire is now a competitive decision, not an admin one.
The 10 med spa marketing companies at a glance
| Company | Based | Core services | Paid media | Published pricing | Best for |
|---|---|---|---|---|---|
| Growth99 | Salt Lake City | SEO, paid ads, websites, patient acquisition tech | Listed core service | No | Practices wanting software and marketing together |
| DoctorLogic | McKinney, TX | Websites, SEO, social, review management | Not a headline service | No | Website and organic-led growth |
| Influx Marketing | Park City, UT | SEO, web, lead generation, Facebook and Google ads | Listed core service | No | Aesthetic practices wanting one specialist |
| Diamond Accelerator | Boise, ID | Lead generation, consulting, sales strategy, automation | Lead-gen focused | No | Owners who also want sales coaching |
| Plastix Marketing | Greenville, SC | Inbound, content, CRO, automation, email, Facebook ads | Facebook listed | No | Content and nurture-led practices |
| Plaid Testing (us) | US, remote | Paid media (Meta, Google, TikTok), tracking, fractional CMO | The whole job | No (scoped to spend) | Multi-location groups at $25K+/mo in ads |
| Studio 3 Marketing | Glendale, CA | SEO, web, branding, email, video production | Not a headline service | No | Brand, creative and video |
| Digital Limelight Media | Woodland Hills, CA | SEO, PPC, social, content, CRO, influencer, PR | PPC listed | No | Broad full-service coverage |
| Thrive Internet Marketing | Arlington, TX | SEO, local SEO, PPC, web, content, social | PPC listed | No | Generalist agency, month-to-month terms |
| PatientGain | California focus | Websites, SEO, Google and social ads, patient apps | Bundled | Yes, about $1,699 to $2,499/mo | Single-location practices wanting a fixed package |
Company details from Thrive’s 2026 roundup and each company’s own site. Pricing is as published at the time of writing.
The companies in detail
1. Growth99
Founded in 2018, Growth99 combines marketing services with its own patient acquisition technology and says it is trusted by more than 1,000 practices. The appeal is one vendor for website, SEO, ads and automation. The trade-off is the usual one with platform-plus-service models: you are buying their system, so check what happens to your data and tracking if you leave.
2. DoctorLogic
DoctorLogic has worked in medical and aesthetic marketing since 2013, with websites, SEO, social and review management at the centre. It suits practices whose next patient will come from Google Maps and organic search. If your growth plan depends on Meta and Instagram ads, confirm who would run them and how they report on bookings.
3. Influx Marketing
Influx focuses on medical aesthetics, was an Inc. 5000 honoree in 2023, and lists both Facebook and Google ads alongside SEO and web development. For a single specialist that covers organic and paid without adding a second vendor, it is one of the more complete options.
4. Diamond Accelerator
Diamond Accelerator works only with med spas and has done so since 2008. It pairs lead generation with sales strategy and consulting, which matters because many practices lose more revenue at the front desk than in the ad account. A good fit if your leads are fine but your consultations do not convert.
5. Plastix Marketing
Plastix leans on inbound and content marketing, email and automation, with Facebook ads in the mix. It suits practices that want to build a nurture system for patients who are researching for weeks before booking.
6. Plaid Testing (disclosure: this is us)
Plaid Testing is operator-led paid media. Jason Lu, a fractional CMO and Meta Business Partner, runs Meta, Google and TikTok and builds the tracking that ties spend to booked consultations by treatment and location. The med spa accounts Jason runs, including NakedMD, are reported on booked consultations rather than form fills. The method is the same one behind our published ecommerce results, where an athletic apparel brand grew June sales 26.9% on an 8.6% rise in ad spend.
Where we are not the right choice: we do not build websites, run local SEO or manage reviews, and single-location practices spending under about $25,000 a month on ads will get better value from a bundled specialist above. Read how we run these accounts on our med spa marketing agency page.
7. Studio 3 Marketing
Founded in 2011, Studio 3 brings strong creative and video production to SEO, web and branding. Useful when the problem is that your brand looks like every other practice in town. Paid media is not its headline service, so pair it with someone who runs ads if that is your main channel.
8. Digital Limelight Media
DLM covers SEO, PPC, social, content, CRO, influencer marketing and digital PR. Breadth is the selling point. Ask who on the team owns your ad account day to day, because broad agencies vary most on that question.
9. Thrive Internet Marketing Agency
Thrive is a generalist with a healthcare practice, month-to-month terms and a published case study showing a 191% increase in monthly leads for a dermatology group with over 100 locations. It also publishes the roundup most of this list draws on, which is worth knowing when you read rankings written by agencies, including this one.
10. PatientGain
PatientGain is one of few that publish prices: its med spa page lists plans from about $1,699 to $2,499 a month, bundling website, SEO, Google and social ads and patient apps. A fixed package is easier to budget for a single location; check how much of the fee is media management versus software.
Comparing agencies for a multi-location group? Book a free 30-minute growth audit. You will leave with a written view of your accounts whether you hire us or not.
What to ask any med spa marketing company before you sign
Every agency on this list will show you a good case study. These questions separate the ones that can repeat it for your practice.
| Question | Good answer | Red flag |
|---|---|---|
| What will you report weekly? | Booked consultations, show rate and cost per new patient by treatment | Impressions, clicks and “leads” |
| Who works in my ad account? | A named senior person | “The team”, or a junior after the sales call |
| Who owns the ad accounts and pixel? | You do; they get partner access | Accounts created under the agency’s business |
| How do you handle Meta’s health restrictions? | Neutral event names, server-side tracking, bookings measured in your system | No awareness of the 2025 changes |
| Can I leave? | Month-to-month or a short initial term | 12-month lock-in with exit fees |
The health restrictions question matters more than most owners realise. From early 2025, Meta began limiting lower-funnel optimisation for health and wellness advertisers, and a 2026 policy summary notes that custom conversions with names like “appointment booked” were flagged and disabled. An agency that still builds med spa accounts the 2023 way will report numbers Meta can no longer see.
Specialist, generalist or operator: which model fits your practice
There are three models, and the right one depends on size more than taste.
- Specialist bundle (PatientGain, Growth99, DoctorLogic). One fee for website, SEO, ads and software. Best for single-location practices that want predictability and do not want to manage vendors.
- Generalist or full-service agency (Thrive, DLM). Wide coverage, healthcare experience, variable seniority. Best when you need many channels at once and can hold the agency to a reporting standard.
- Operator-led paid media (Plaid Testing). A senior person running Meta and Google against booking data. Best for multi-location groups where ad spend is the largest marketing line and a few points of efficiency are worth tens of thousands a month.
The economics explain why size decides it. AmSpa puts average spend per visit at $527 and repeat patients at 73% of the patient base, so a patient who books four visits a year is worth over $2,000 in revenue. At one location, a bundle that delivers steady leads is enough. Across ten locations, the gap between judging ads on leads and judging them on rebooked patients is the difference between a marketing cost and a growth engine. Our med spa advertising guide shows the break-even maths in full.
Med spa marketing companies FAQs
How much do med spa marketing companies charge?
Published packages for single-location practices start around $1,600 to $2,500 a month, as PatientGain’s pricing shows. Most agencies do not publish prices and quote on scope. Operator-led paid media for multi-location groups is usually priced against ad spend. Media spend is always separate. See how much marketing agencies charge for wider benchmarks.
What should a med spa marketing company do?
At minimum: run the channels that bring new patients, track bookings rather than form fills, keep ads compliant with Meta and Google health policies, and report weekly on cost per new patient. Website and SEO work is valuable but is a separate job from paid acquisition.
Is a med spa specialist better than a general agency?
Not automatically. Specialists know the compliance rules and the patient journey. Generalists may bring stronger paid media or creative. Ask both the five questions in the table above; the answers matter more than the label.
Who should own the ad accounts?
You should. The agency should request partner access to your business assets, so that if you change agencies you keep the account history, pixel data and audiences. Our Meta Business Partner guide explains how partner access works.
What contract terms are reasonable?
Month-to-month or a 90-day initial term with 30 days’ notice is common and fair. Long lock-ins protect the agency, not the practice. Whatever the term, the right to take your accounts and data with you should be in writing.