Results
Results, not references
Real accounts, real numbers, category-level anonymity. Every figure traces to a platform export we hold on file.
+35.7% sales, to $9.27M
A deliberate scale window: paid media investment up 42%, blended ROAS held at 3.36x. Athletic apparel.
+249% sales, +205% net profit
Spend scaled 4x with new customer economics tracked the whole way up. Fashion apparel and accessories.
+136% net profit
Sales up 99% with efficiency improving alongside: ROAS up 7.3%, NCPA down 21%. Womens fashion.
These ecommerce case studies show what happens when paid media is run against contribution margin instead of platform-reported ROAS. Three brands, three different goals: buy growth while holding efficiency, scale spend 4x without losing profit, and grow while improving new customer economics. Every figure traces to Triple Whale or platform exports held on file.
Results at a glance
| Brand | Goal | Headline result |
|---|---|---|
| Athletic apparel | Buy top-line growth while holding efficiency | Sales up 35.7% to $9.27M, blended ROAS held at 3.36x, paid media up 42% |
| Fashion apparel and accessories | Scale spend 4x without losing profit | Sales up 249%, net profit up 205%, 41% net margin |
| Womens fashion | Grow and improve efficiency in the same period | Sales up 99%, net profit up 136%, new customer CPA down 21%, new customer ROAS up 58% |
What the three results have in common
Each account was managed on blended numbers reconciled to store revenue, with new customers separated from returning customers, and with the trade between scale and efficiency made deliberately by the owner rather than discovered in a quarterly review.
That is the same operating model behind every service: fractional CMO leadership above the ad account, paid media management across Meta, Google Ads and the rest of the plan, performance creative testing, and tracking and attribution that makes the numbers trustworthy in the first place.
How the numbers are verified
Brands are described by category because the numbers belong to them. Figures come from Triple Whale and ad platform exports held on file and are stated with their period. Where a result is unfinished, the case study says so: the womens fashion brand still runs at roughly 3% net margin, and that is stated plainly because credible case studies include the unfinished part.
Questions about these case studies
Are these ecommerce case studies from real brands?
Yes. Each figure traces to Triple Whale or ad platform exports held on file, captured for the period stated on the page. The brands are described by category rather than named because the numbers belong to them.
Will the same results apply to my brand?
Not automatically. These brands invest $50K or more a month in paid media in apparel and fashion, and each was run on reconciled, blended reporting. The free 30 minute growth audit shows which of these levers apply to your account before anything is committed.
Why are results measured on blended ROAS and new customer metrics?
Each platform grades its own homework, so platform-reported revenue added together usually exceeds what reached the bank. Blended ROAS, MER and new customer CPA cannot be inflated by an attribution window, which makes them the honest basis for scaling decisions.
Get your free 30 minute growth audit
Actionable takeaways, guaranteed. No retainer required to start.