Northbeam pricing starts at $1,500 on the Starter plan, for brands spending under $1.5 million a year on ads, and at $3,500 a month on Professional, for spend up to $500,000 a month on annual terms. Enterprise and the agency-led Growth plan are quoted. Pageview volume and add-ons then move the final number.
Disclosure: our day-to-day client reporting runs in Triple Whale, and Jason Lu has spoken at Triple Whale events. Every Northbeam figure below comes from Northbeam’s pricing page and documentation, checked on 10 November 2026. Vendors change pricing often, so treat this as a starting point for a quote, not the quote itself.
Northbeam Plans And Prices At A Glance
| Plan | Ad spend band | Listed price | Contract | Main inclusions | Ad credits (up to) |
|---|---|---|---|---|---|
| Growth | Under $200K a month | Custom | Through an agency partner | Multi-touch attribution, dashboards, Northbeam MCP, creative and media buying support from a preferred partner | $50,000 |
| Starter | Under $1.5M a year | $1,500 | Month-to-month, usage based | First-party multi-touch attribution, omnichannel dashboards, custom attribution in Apex, view-through attribution | $100,000 |
| Professional | Up to $500K a month | $3,500 a month | Annual, billed annually or semi-annually | Everything in Starter, unlimited users, exports and integrations, any ecommerce platform, a dedicated media strategist, optional incrementality | $150,000 |
| Enterprise | Over $500K a month | Custom | Annual | Everything in Professional, media buying guidance, customer success manager and Slack channel, hourly conversion data option, touchpoint export, optional MMM+ and incrementality | $200,000 |
What Actually Drives Your Northbeam Bill
The headline price is a floor. Five things decide what you pay:
- Ad spend band. The plan is set by how much you spend on ads, not by revenue. Crossing $1.5 million a year moves you off Starter; crossing $500,000 a month moves you to Enterprise.
- Pageviews. Northbeam’s FAQ says the monthly price depends on data volume measured in pageviews. A high-traffic, low order value store can pay more than a smaller-traffic brand with the same ad spend.
- Contract term. Starter is month-to-month. Professional and Enterprise are annual, which turns a monthly line item into a $42,000-plus commitment at Professional list price before usage.
- Add-ons. Incrementality is optional on Professional and Enterprise, and MMM+ on Enterprise. Both are priced separately.
- Ad credits. Each plan lists up to $50,000 to $200,000 in ad credits from platform partners. Ask what conditions apply before counting them as a discount.
There is also a people cost. Northbeam’s attribution differs from what Meta and Google report, so somebody has to read it, explain it and act on it every week. Professional includes a dedicated media strategist for that reason.
Which Plan Would Real eCommerce Budgets Land In?
To make the bands concrete, here is where three accounts we manage would sit. All three report in Triple Whale, not Northbeam, so this is a mapping exercise using their real ad spend from Triple Whale shared reports.
| Account | Real ad spend | Monthly rate | Northbeam plan |
|---|---|---|---|
| Women’s fashion brand | Facebook $829K plus Google $311K, January to August 2026 | About $142,500 on those two channels alone | Professional (above Starter’s $1.5M a year) |
| Athletic apparel brand | Blended ad spend of $457.4K in June 2026 | About $457,000 | Professional, close to the $500K ceiling |
| Heritage fashion brand | Blended ad spend of $1,912,212 in Q1 2026 | About $637,000 | Enterprise |
Two lessons. First, a brand growing quickly moves through the bands fast: the women’s fashion account would have outgrown Starter on Meta and Google spend alone. Second, according to RevenueFlow’s September 2026 review, Northbeam’s FAQ recommends Enterprise for anyone spending over $250,000 a month on performance marketing, so the athletic brand should expect an Enterprise conversation even inside the Professional band.
What Northbeam Costs As A Share Of Ad Spend
The better question than “how much is Northbeam” is “how much is it as a share of what it measures”. Using the listed prices:
| Monthly ad spend | Likely plan | Listed price | Share of spend |
|---|---|---|---|
| $50,000 | Starter | $1,500 | 3.0% |
| $100,000 | Starter | $1,500 | 1.5% |
| $150,000 | Professional | $3,500 | 2.3% |
| $450,000 | Professional | $3,500 | 0.8% |
Here is a simple test of whether it pays. At $150,000 a month, Professional costs $3,500. If better attribution moves 10% of the budget, $15,000, from a campaign returning 1.5x on new customers to one returning 2.5x, the brand gains $15,000 of new customer revenue a month. One decision like that covers the tool several times over. If nobody is going to make that decision, the tool is an expensive dashboard. We explain the metrics behind that test in our guides to NC-ROAS and the marketing efficiency ratio.
What You Get For The Money
Northbeam offers seven attribution models, according to its documentation: First Touch, Last Touch, Last Non-Direct Touch and Linear, which work as soon as tracking is live, plus three of its own. Clicks-Only splits credit across touchpoints but drops lower funnel ones when upper funnel touchpoints are present, and Northbeam recommends it for day-to-day decisions. Clicks + Modeled Views adds machine-learning credit for ad views. Clicks + Deterministic Views, launched in October 2025, credits only views the ad platforms can verify; Northbeam built it with Meta, TikTok, Snapchat, Pinterest, Axon, MNTN and Vibe.
The machine-learning models need time. Northbeam says Clicks-Only needs about one to two weeks of data and Clicks + Views about 30 days before they are useful. Plan the start date so that learning period does not overlap a peak like Black Friday. For the wider picture of how attribution models change what you see, read our ecommerce attribution guide and our breakdown of the Meta attribution window.
Not sure your tracking is ready for any attribution tool? Our tracking and attribution work starts by reconciling ad platforms to your store, so the tool you buy measures clean data. Book a free 30-minute growth audit to see where yours stands.
Northbeam Pricing Compared With Triple Whale
The two tools price on different bases. Northbeam uses ad spend bands and pageviews and has no free plan. Triple Whale has a free plan and prices paid tiers on your trailing twelve-month gross merchandise value. Littledata’s October 2026 pricing check put Triple Whale’s Foundation plan between $219 and $2,529 a month depending on order volume. Because the inputs differ, the only reliable comparison is two written quotes using the same month of data. In general, Triple Whale costs less for brands whose sales are large relative to their ad spend, while Northbeam’s price shrinks as a share of budget once spend is high. Brands with heavy traffic and low order values should check the pageview estimate in any Northbeam quote carefully. We compare the products feature by feature in Northbeam vs Triple Whale, and list the wider field in Triple Whale alternatives.
When Northbeam Is Not Worth It
- Spend under about $50,000 a month. At 3% of spend or more, the tool takes budget that would usually do more as media.
- One channel. If almost all spend is Meta, cross-channel attribution has little to allocate between.
- No one to act on it. Attribution only pays when it changes budgets every week.
- Broken basics. Missing UTMs, duplicate pixels or no server-side events will make any attribution tool wrong. Fix tracking first.
- Cash constraints. An annual commitment is hard to justify while unit economics are still being proven.
In those cases the money usually works harder elsewhere: clean server-side tracking, a weekly view of new customer cost from your store data, and a simple monthly check of total revenue against total ad spend. Those three cover most of the decisions an attribution tool would inform, and they make the tool far more useful if you add it later.
Questions To Ask Before You Sign
- Which plan applies at my current spend, and at my spend twelve months from now?
- How are pageviews counted, and what happens if I exceed the estimate?
- What do the incrementality and MMM+ add-ons cost on my plan?
- What conditions apply to the ad credits, and when do they expire?
- How long until each attribution model is usable for my store?
- Can I export raw touchpoint data, and in what format, if I leave?
- Who on your team reviews my account, and how often?
Get the answers in writing as part of the order form. Pricing questions answered on a sales call have a way of changing at renewal, and the pageview and add-on terms are where most surprises sit. If the vendor will not commit to a pageview allowance or an add-on price, budget for the higher figure.
Northbeam Pricing FAQs
How much does Northbeam cost per month?
Northbeam lists Starter from $1,500 for brands spending under $1.5 million a year on ads and Professional from $3,500 a month for spend up to $500,000 a month. Enterprise and Growth are quoted. Pageview volume and add-ons can raise the final price.
Does Northbeam have a free plan?
No. Northbeam does not list a free plan. Triple Whale does offer a free plan, which is one reason smaller Shopify brands often start there.
Is Northbeam month-to-month?
Starter is described as month-to-month and usage based. Professional and Enterprise are annual contracts, billed annually or semi-annually.
What is included in Northbeam Professional?
Everything in Starter plus unlimited users, data exports and integrations, support for any ecommerce platform, more data refresh options, a dedicated media strategist and an optional incrementality add-on.
Is Northbeam worth it for a Shopify brand?
It can be for Shopify brands spending well above $50,000 a month across several channels with someone to act on the data weekly. Below that, or with most spend on one channel, the cost as a share of ad spend is usually too high.